Agency Content Producer
My Story
Advertising agency content producer with a knack for turning ideas into reality.
Results-driven passion for crafting compelling narratives for brands. Leader in the end-to-end content creation and production process.
Expert in executing creative ideas and communications across a variety of mediums from film/video, still photography, digital display, print, OOH, illustration, animation, email, and experiential activations. Skilled in AICP bidding practices, policies and procedures.
Creative problem solver with a sharp eye for tight client budgets and timelines.
Experience
The Community
Integrated Producer
March 2021 - Present
Agency producer overseeing all aspects of client production (TV, video, digital, social, print, audio, and experiential) from concept to execution. Responsible for the overall production, working closely with creative teams and account leads to help bring the creative idea to life, making sure agency/client needs are met, and ultimately, making the airdate and staying within budget.
Freelance
June 2020 - March 2021
Freelance agency producer, line producer and art buyer. Independent contractor assisting brands and agencies through all phases of the content creation and production process.
Zimmerman Advertising
Producer
Aug 2010 - Apr 2020
In-house agency producer, line producer and production manager. Oversaw the creation and execution of agency produced motion and still photography content. Regularly lead multiple projects simultaneously, negotiated and handled budgets, managed receipt of final deliverables, and ensured delivery of all necessary motion and still photography assets on time and within budget. Relentlessly upped the creative vision to the high standard of the client and agency.
National Alliance for Youth Sports (NAYS)
Oct 2006 - July 2010
In-house writer, editor, public and media relations coordinator. Responsible for writing company newsletters, membership publications, Web site content and marketing collateral.
Education
Lynn University
2009 - 2010
Master of Business Administration (MBA)
Communications and Mass Media Management
Florida State University
2002 - 2006
Bachelor of Arts (BA)
English Literature